Gp4

Project A When did the iPad first originated? Apple re-entered the mobile-computing market in 2007 with the iPhone. Smaller than the iPad but featuring a camera and mobile phone, it pioneered the multitouch finger-sensitive touchscreen interface of Apple's iOS mobile operating system. The iPad was then announced on January 27, 2010, by Steve Jobs at an Apple press conference at the Yerba Buena Center for the Arts in San Francisco How is the price of iPad determined? The total manufacturing cost of the 16-Gbyte Wi-Fi Apple iPad at $259.60, far less than the $499 Apple is charging for it. It is estimated that the individual components within the iPad cost $250.60. (i)
 * || STUDENT'S POST || TEACHER'S COMMENTS ||
 * PROJECT A || Project A for My Group (Vernon,Xin Horng,Vincent,Han Chong,Ronnie):

**__ Some Substitutes: __**

 __Archos 9__  Screen: 9inch resistive LCD (1024x600)  OS: Windows 7  MultiTouch: No  Storage: 60GB Hard Drive  Weight: 1.75 Pounds  Price: $550

 __Motorola Xoom__ ** Screen ** :   10.1-inch display (1280×800) and a 160 dpi pixel density. **OS** : Android Honeycomb OS MultiTouch: Yes  Storage: 32 GB in-built memory Weight: 1.60 Pounds Price: $600-$800

<span style="font-family: 'Times New Roman'; font-size: 18pt; margin: 0cm 0cm 0pt; vertical-align: baseline;">**__ Some Complements: __**

= Apple Digital AV Adapter : Display  what you see on your iPad on a bigger screen   =

<span style="font-family: 'Times New Roman'; font-size: 18pt; margin: 0cm 0cm 0pt; vertical-align: baseline;">** iPad Camera connection kit: ** Import photos and videos from a digital camera using camera’s USB cable or from an SD card Sources: @http://www.apple.com/ipad/from-the-app-store/ @http://www.apple.com/ipad/features/ @http://en.wikipedia.org/wiki/IPad @http://www.motorola.com/Consumers/US-EN/Consumer-Product-and-Services/Tablets/ci.MOTOROLA-XOOM-US-EN.alt @http://www.tgdaily.com/hardware-brief/48287-there-are-products-that-hope-to-beat-the-ipad @http://www.ipadforums.net/ipad-general-discussions/209-ipad-vs-archos-9-a.html [] [] || (i) Using Dd/Ss analysis, explain how the price of iPad is determined. || <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">One of the factors that could affect consumer’s decisions in buying the Ipad is the income of the consumers. Take Singapore as an example, we experienced a huge economic growth(ii) <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">in the year 2010. Many consumers in Singapore would experience an increase in their income. Assuming the Ipad is a normal good, ﻿ when income levels increase, <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">ceteris paribus, the demand curve for Ipad would shift to the right. Hence ( more) <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">consumers would be willing and able to purchase more Ipads. Since the market demand curve is derived from the sum of every individual demand curve, market demand for Ipad would increase. <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">Another possible factor that could affect consumer’s decision in buying the Ipad is the ﻿(iii) <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">taste and preference of consumers themselves. On March 2nd 2011, the CEO of Apple Inc., Steve Jobs, announced the release of the Ipad 2. This would cause an increase in the demand for the Ipad 2 as it is the most technologically advanced tablet available. More consumers would prefer buying the Ipad now instead of other tablet brands such as the Samsung Galaxy Tablet. The increase in preference for the Ipad would result in higher individual demands for the Ipad which would also result in a rightward shift in the market demand curve for the Ipad. <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">From the Producer’s point of view, we will first be considering the changes in government policies and the number of producers. Two assumptions made during consideration are that IPad is a normal good and the market context used is with regards to Singapore. <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">The current economic situation in Singapore shows that her economy is booming, resulting in the increase of income and thus, an rise in <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">the demand for normal and luxury goods. <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">The Higher the Ad-Valorem Tax (Government policies), the higher the cost of production, the lower the supply of IPad. This results in a leftward shift of the supply curve from S0 to S2 <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">When more firms producing IPad enter the market, there will be an increase in the supply of IPad. This causes the supply curve to shift rightwards from S0 to S1. (iv)
 * PROJECT B || <span style="font-family: 'Arial','sans-serif'; font-size: 18pt; line-height: 115%; margin: 0cm 0cm 10pt;">Project B

<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">Next, we will consider the change in the price of the good itself as well as the state of technology. <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">As technology becomes more advanced, more efficient methods can be applied to produce the IPad. As a result, the output per unit(v) <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">is higher for the same amount of resources used, thus increasing the supply of the IPad at each possible price. This causes a rightward shift on the supply curve from S0 to S1 above. <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">As the demand for IPad increases in the market, the price of IPad increases. This is because firm which produces IPad want to maximize their profits. Hence, when consumers want more IPad, the output per unit (v) <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">increases in the short run, and producers increase the prices (vi)so that their profits cover their cost of production(?) <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">. This can be seen by the outward shift of the supply curve below. <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;"> <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">(Supply curves could not be uploaded manually but it is in this file)

<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">Sources:

<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0cm 0cm 10pt; text-decoration: none; textunderline: none;">iPad Death Watch

<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0cm 0cm 10pt; text-decoration: none; textunderline: none;">CNN Money Article <span style="font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%;">[] <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">[|http://mashable.com/2010/01/27/9-upcoming-tablet-alternatives-to-the-apple-ipad/\] <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%;">[] <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%;">[] <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%;">[] <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%;">[] <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%;">[] <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%;">[] <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%;">[] <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%;">[] <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%;">[] <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%;">[] <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%;">[] <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">. || <span style="color: #ff5800; font-family: Georgia,serif;">(ii)What is the economic growth rate in 2010?

<span style="color: #ff5800; font-family: Georgia,serif;">(iii)State benefits that shaped a preference for the Ipad.

<span style="color: #ff5800; font-family: Georgia,serif;">(iv)Significance?

<span style="color: #ff5800; font-family: Georgia,serif;">(v)What is the 'unit' here? Instead, how is cost per unit of output affected? <span style="color: #ff5800; font-family: Georgia,serif;">(vi)Aim of producers?

<span style="color: #ff5800; font-family: Georgia,serif;">Good organisation of points & flow of ideas. <span style="color: #ff5800; font-family: Georgia,serif;">Further elaboration of marketing & pricing strategies is required! ||
 * PRESENTATION MATERIALS || [[file:Econs Project.pptx]] ||  ||